Brand placement and consumer choice: an in-store experiment.
نویسندگان
چکیده
An in-store experiment was performed to investigate the effects of shelf placement (high, middle, low) on consumers' purchases of potato chips. Placement of potato chips on the middle shelf was associated with the highest percentage of purchases. The results confirm the importance of item placement as a factor in consumers' buying behavior.
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ورودعنوان ژورنال:
- Journal of applied behavior analysis
دوره 42 3 شماره
صفحات -
تاریخ انتشار 2009